Porsche left an exceptional mark with the launch of the second Formula E season in Diriyah, through a comprehensive series of events that demonstrated the brand’s commitment to innovation, sustainability, and the excitement of electric car racing.
Porsche invited its customers and brand enthusiasts to attend the Formula E launch evening at the Porsche showroom in Riyadh on January 25th, where many VIPs were invited and had the exclusive opportunity to meet Porsche Formula E drivers Pascal Wehrlein and Antonio Felix da Costa.
The main Porsche events kicked off on January 25th, when the Porsche showroom transformed into a hub of speed and excitement, offering attendees a unique opportunity to get acquainted with the Porsche Taycan and Porsche’s future in electric vehicles.
Regarding Porsche’s participation in the Formula E event in Diriyah on January 26th and 27th, Porsche provided a great opportunity for its large attendance to get closely acquainted with the electric technologies of the Porsche Taycan through attractive and interactive activities during the Formula E event.
As Porsche continues to lead the electric car journey, the Formula E event in Riyadh was a testament to the brand’s commitment to shaping the future of sustainable and electric car racing, offering attendees an unforgettable weekend that showcased Porsche’s pioneering spirit in the automotive industry.