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Bringing a New Era of Samsung AI TV

  Samsung Electronics Saudi launched its latest 2024 TV and soundbar lineup at the Unbox & Discover event, that took place for the first time in Riyadh. The new lineup of TVs included the latest Neo QLED 8K and 4K, OLED TVs and soundbars. As the world’s leading TV manufacturer for 18 consecutive years, Samsung’s offerings at this year’s event elevate the home entertainment experience with a range of powerful, AI-driven solutions.

“We’re pushing the boundaries of home entertainment by integrating AI in ways that go beyond traditional viewing experiences,” said SW Yong, President and Head of the Visual Display Business at Samsung Electronics. “This year’s lineup is a testament to our commitment to innovation, offering products that not only provide exceptional viewing experiences but also contribute meaningfully to our consumers’ lifestyles.”

Neo QLED 8K stands as the flagship of Samsung’s latest TV lineup, equipped with the advanced NQ8 AI Gen3 processorand marking a significant leap in AI TV technology. This processor features a Neural Processing Unit (NPU) that delivers twice the speed of its predecessor — ensuring an exceptional viewing experience with crisp details, regardless of the input source. The Neo QLED 8K is available in two models, QN900D and QN800D, and in sizes of 65, 75, and 85 inches.

The 2024 Neo QLED 4K lineup brings cutting-edge innovations from the latest Neo QLED 8K flagship TVs, elevating the viewing experience with groundbreaking features powered by the NQ4 AI Gen2 Processor. This advanced chip breathes life into almost any content, rendering it in stunning 4K resolution. The Neo QLED 4K will be available in sizes ranging from 55 to 98 inches, catering to diverse viewing environments.

Samsung is also introducing the world’s first Glare-Free OLED, eliminating unnecessary reflection. Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K lineup. Complemented by sleek designs, these OLED TVs elevate the viewing space. Available in three models — S95D, S90D, and S85D — ranging from 42 to 83 inches, there’s a perfect fit for every home.

The 2024 lineup also includes the latest Q-Series Soundbar, Q990D, which boasts an 11.1.4-channel setup with Wireless Dolby Atmos. In addition to the ultra-slim S800D and S700D soundbars that delivers an exceptional audio quality in an unbelievably sleek and space-saving design.  

Lastly, Samsung has unveiled the all-new Music Frame, marrying premium audio with artistic design inspired by The Frame. This versatile device allows users to display personal pictures or artwork while enjoying wireless audio with smart features.

For more information or to pre-order Samsung’s 2024 TV products, please visit  



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