Riyadh : LuLu Saudi Arabia, one of the largest retail chains in the region has signed a Memorandum of Understanding (MoU) with Wala Plus, a pioneer in customer happiness and loyalty solutions, to integrate with the WalaOne Loyalty Programme. This strategic partnership marks a major milestone in elevating customer engagement, offering Lulu shoppers across the Kingdom more rewarding and seamless shopping experiences.
The MoU was formally signed by Mr. Rayan Jamil, Chief Executive Officer of Wala Plus, and Mr. Mohamed Haris, Director – LuLu Saudi Arabia. Through this alliance, both organizations aim to leverage their collective strengths to deliver enhanced value to customers, deepen brand engagement and build lasting relationships with the diverse shopping community across Saudi Arabia.
Founded in Riyadh in 2016, Wala Plus has grown to become the leading provider of employee happiness and customer loyalty solutions, empowering organizations with innovative reward systems. By partnering with LuLu Hypermarket, Wala Plus extends the reach of its popular WalaOne platform, allowing members to enjoy added benefits, seamless reward redemptions and exclusive advantages while shopping at LuLu hypermarkets nationwide.
Commenting on the partnership, Mr. Mohamed Haris, Director – LuLu Saudi Arabia, stated: “We are happy to join hands with Wala Plus to bring the WalaOne Loyalty Programme to our customers. This partnership reflects our shared commitment to creating greater value and making every shopping trip at LuLu more rewarding and fulfilling.”
This collaboration underlines LuLu Saudi Arabia’s ongoing efforts to expand its retail ecosystem through strategic alliances, reinforcing its position as a customer-centric retail leader in the Kingdom.
