CMF, a sub-brand of Nothing, has today announced the launch of the new Buds in the GCC region. In less than one year, CMF by Nothing has proven that great design and high product quality are not limited to the premium price point category. Its 2024 initial products bring forth the CMF Buds, which deliver best-in-class ANC across the price segment.
“Last September, we launched our sub-brand, CMF by Nothing, bringing great design to more people and delivering an uncompromised user experience in a segment that has often been neglected,” said Rishi Gupta, Regional Director, of Middle East and Africa of Nothing. “The reception for our first-generation products has been amazing, and they quickly became bestsellers. We want to continue this momentum with another addition to the portfolio and this time we want to offer the new CMF Buds, and even more excited about everything that’s to come.”
Active Noise Cancellation
With a depth of 42 dB and a bandwidth of up to 2900 Hz, Buds are best-in-class (within the price segment) for blocking out unwanted noise. When the time calls, listeners can let the world back in by turning on Transparency Mode. To ensure crisp, clear calls, four HD mics work with Clear Voice Technology and an advanced wind noise reduction algorithm.
12.4 mm Bio-fibre Driver
Buds are crafted with enhanced acoustic components and Ultra Bass Technology 2.0 to deliver an expansive soundscape spanning deep bass, balanced mid-range notes and ethereal treble. Digitally enhanced using Dirac OpteoTM patented correction technology and equipped with five popular EQ settings tailored to various music styles, for professional tuning with just a single tap.
Battery
Users can enjoy up to 8 hours of non-stop listening on a single charge or extend
playback time to 35.5 hours by using Buds with the charging case. A fast ten-minute charge powers users ahead for 6.5 hours. This is all thanks to the large 45 mAh battery in each bud and a 460 mAh battery in the case.
Pricing and Availability
CMF Buds are now available across all retail partners in UAE at an introductory price of AED 149 and SAR 169 in Saudi Arabia
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