In an event that sets the bar for mobile technology, on the early of January 2024 OPPO – the world’s leading smart device brand – has announced its OPPO Find X7 Ultra, the ultimate camera phone. Combining world-first breakthroughs in camera hard OPPO Find X7 Ultra Press Release ware with OPPO’s powerful HyperTone Camera System, cutting-edge computational photography and pro-grade Hasselblad tuning, matched with timeless style and flagship experiences, Find X7 Ultra is a true flagship without equal. This device is not only the first smartphone equipped with two periscope telephoto cameras but also the first to integrate the advanced -inch Sony LYT-900 sensor. These milestones are just the beginning of what makes the Find X7 Ultra a paradigm-shifting force in the world of smart devices.
“Find X7 Ultra’s world-first Quad Main Camera will change the way people take photos forever. It removes limitations, unleashes creativity, and with next-generation HyperTone Image Engine and our partnership with Hasselblad, introduces a respect for photography as an art form like never before. Premium, sophisticated style and best-in-class features only add to its game-changing status. It’s a true Ultra.”
Pete Lau, Senior Vice-President and Chief Product Officer, OPPO
HyperTone Camera System for Masterpiece after Masterpiece
Find X7 Ultra debuts OPPO’s incredible new HyperTone Camera System with its Quad Main Camera and HyperTone Image Engine. With four 50MP cameras with large sensors, two of which are periscope zoom cameras, it bridges the zoom gap between optical focal lengths like never before on a smartphone.
OPPO Find X7 Ultra’s wide camera is the first to feature the cutting-edge Sony LYT-900 1-inch sensor. Specifically created for mobile, this second-generation sensor is more power-efficient than its predecessor, making next-generation computational photography possible for the first time in a 1-inch sensor smartphone camera. The result is photos packed with incredible levels of natural detail for artistically nuanced stills. With a customised lens with an f/1.8 aperture and OIS, it also promises a 50% reduction in reflection, all at a versatile 23mm optical focal length.
When you need to zoom out, Find X7 Ultra’s ultra-wide camera takes the reins with its 50MP Sony LYT-600 sensor. A large 1/1.95” size combines with a 14mm equivalent focal length, a fast f/2.0 aperture, and a 4cm nearest focus distance. This makes it perfect for dynamic macro photography or expansive scenery, day or night.
Find X7 Ultra is the first phone to feature two periscope cameras, each with class-leading large sensors. The 50MP 3x periscope zoom camera features a 1/1.56” Sony IMX890 sensor, an f/2.6 aperture with Prism OIS, and a 65mm focal length. This sensor is roughly three times larger than the equivalent cameras in key competitor systems, and is the biggest telephoto sensor in any smartphone, laying the foundation for the very best telephoto results possible. It also unlocks creative freedom with a near-focus distance of 25cm, so product photography, close-up objects, and portraits look stunning when captured on Find X7 Ultra’s 3x periscope camera.
Zoom in further with Find X7 Ultra’s 6x periscope telephoto camera. Its large, 50MP, 1/2.51” Sony IMX858 sensor captures abundant detail. Matched with a 135mm equivalent lens, stabilised by Prism OIS, and with a nearest focus distance of 35cm, it achieves far-reaching landscape and concert shots, or intimate telemacro photography with superb clarity.
Four Breakthroughs in Photography
Built upon this incredible Quad Main Camera mix, Find X7 Ultra achieves four major breakthroughs in camera experience that change the game for smartphone photography:
- HyperTone Image Engine
Computational photography has changed the way smartphones take photos, and while most of its contributions to photography have been beneficial, it also introduces unnatural characteristics to pictures.
These downsides of computational photography range from an unnatural over-processed HDR look, over-exposure of mid-tones and entire scenes, to over-sharpening, creating excessive edge detail.
OPPO’s HyperTone Image Engine safeguards photo integrity, preserving highlights, shadows and mid-tones with a natural look.
An example of a photo taken with and without HyperTone Image Engine.
With HyperTone Image Engine, you are getting the full benefits of computational photography in a way that doesn’t detract from the aesthetics of a quality photo.
- Uninterrupted Zoom
Photographers have long considered the range between 15mm and 200mm as the benchmark for a complete zoom. While other smartphones cover part of this range, Find X7 Ultra is the first to capture quality photos across the whole range and beyond.
In fact, with its Quad Main Camera optical reach at 0.6x, 1x, 3x and 6x together with AI-enhanced zoom, Find X7 Ultra captures quality stills from 14mm to 270mm equivalent focal lengths.
Photos captured using Find X7 Ultra’s 6x periscope telephoto camera at 6x and 12x zoom.
Users can zoom freely and trust Find X7 Ultra to capture clear photos without poor quality at specific ranges.
- Hasselblad Portrait Mode
With the new Hasselblad Portrait Mode, we worked with Hasselblad to bring its classical portrait style to Find X7 Ultra.
With master photographers in mind, Find X7 Ultra’s Portrait Mode captures at four set focal lengths, 23mm, 44mm, 65mm, and 135mm. Each is calibrated to a different Hasselblad lens, producing cinematic bokeh with foreground and background depth, and it can recognize a single strand of hair for ultimate accuracy.
Examples of photos captured using OPPO Find X7 Ultra‘s Hasselblad Portrait Mode.
Find X7 Ultra’s Hasselblad Portrait Mode is also incredibly respectful of individual differences, safeguarding skin tones and defining traits, while capturing with minimal shutter lag, and at a distance of up to nine metres from a subject.
- Hasselblad Master Mode
OPPO and Hasselblad’s partnership brings the artistry back to pro-grade smartphone photography with Master Mode. On top of all the advanced controls, including manual ISO, shutter speed, EV, focus, and white balance, Master Mode also unlocks saturation, contrast, sharpness, and vignette control when capturing JPEGs.
Master Mode is calibrated to match the characteristics of the Hasselblad X2D 100C, an incredible camera revered by discerning professional photographers.
With Master Mode, create a unique look to your shots, so your Find X7 Ultra photos always match your preferred style.
In addition to JPEG and RAW capture, Master Mode also debuts RAW MAX1. Capturing 50MP RAW photos that deliver the full benefits of computational photography, RAW MAX photos have 13 stops of dynamic range and 16-bit color depth in BT2020 color space.
Sophisticated Style and a Brilliant Screen
Evolving the two-tone design of its Find X6 Series, OPPO took Find X7 Ultra in an even more distinguished direction with its bold, beautifully finished camera system and three timeless colours, Ocean Blue, Sepia Brown, and Tailored Black.
Turn on Find X7 Ultra, and enjoy the brightest QHD+ screen currently available, with 1-120Hz LTPO technology for smooth visuals and stunning quality. Beaming at up to 1600 nits outdoors, and up to 4500 nits when viewing HDR content, with Dolby Vision, HDR10+, and a DisplayMate A+ rating, whatever you’re watching, playing, or swiping through, it looks exceptional on Find X7 Ultra.
When viewing photos, OPPO’s ProXDR technology boosts dynamic range, taking advantage of Find X7 Ultra’s class-leading peak brightness. ProXDR will also be compatible with the Ultra HDR standard launched by Google as part of its Android 14 announcement, so in the future, HDR photos shared and received will display with a brilliant, broad tonal range.
Ultra Performance and Privacy
Powered by the Qualcomm Snapdragon 8 Gen 3 platform, Find X7 Ultra has up to 16GB LPDDR5X RAM, and up to 512GB UFS 4.0 storage for incredible gaming experiences and 4K video edits with no waiting. It also features a dedicated security chip, so only you can access your private information, and with a privacy-focused VIP slider, quickly and easily change notification mode, or disable camera, location, and microphone access.
With a large 5000mAh battery, Find X7 Ultra comfortably lasts a full day, and 100W SUPERVOOCTM charges it up fully in less than 30 minutes2, while 50W wireless charging reaches a full charge within 60 minutes2.
OPPO Find X7 Ultra features a large 5000mAh battery which supports 100W SUPERVOOCTM Flash Charging.
